2017年美国西北大学硕士营销专业介绍

　　美国西北大学整合营销研究中心位于芝加哥北郊的西北大学内，环境优雅，拥有全美国顶尖的图书馆和丰富的研究资源。整合营销研究中心教授包括广告、营销、公关等多个行业、多家跨国公司，如DDB/奥美广告、宝乔、IBM等等的具有至少十年从业经验的，且在学术领域也颇有建树的资深业内人士。整合营销研究中心的教授课程设置包括营销、市场数据分析、品牌管理、公共关系、广告等，核心理念为为营销要以顾客为出发点，带给顾客对品牌的全面性体验。研究中心的课程还与全球知名企业合作，让学生研讨企业案例，并提出行销计划用以解决企业实际面临的问题和挑战。如此雄厚的师资和课程内容吸引了世界各地的学生前来学习进修。研究中心毕业的研究生许多在世界500强公司服务，或为各大企业担任行业顾问，也有的学生自主创业，其表现在业界颇受好评。

　　下面是美国西北大学IMC专业2010年Essay题目：

　　Describe your interest in Medill&aposs Integrated Marketing Communications program. What experiences have led you to apply? How will this program help you achieve your career goals? What experiences have drawn you toward a career in integrated marketing communications and what steps you have taken to prepare for or advance your career?

　　要点：项目优势，申请人的长短期职业目标以及未来职业路径。

　　Tell us about a brand to which you are loyal, and why. What has the brand/company done to earn your loyalty? Describe the target market/audience for the brand, and why your behavior as a consumer puts you in their target audience. What could the company do to increase your personal connection with this brand?

　　要点：对企业品牌和行为的深刻理解。

　　Choose a statistic that made a strong impression on you (any fact or set of facts expressed in numbers, percentiles, etc.) Identify your source for the data (publication, web page, broadcast report and date, etc.) What do you find significant about this statistic? Why should anyone else care about it?

　　要点：市场分析工具的应用和市场趋势的判断。

　　What do you see as the biggest challenge you would face as a student in Medill&aposs IMC program, and what strategies you would use to overcome it?

　　要点：申请人的性格和学习计划。

　　通过上面对美国西北大学整合营销传播硕士(IMC)项目的解读，相信对于很多计划申请美国西北大学整合营销传播硕士的学生可以参考上面的信息来提前做好申请美国研究生的准备和规划。